Impact Story

Redcare: AI visibility from zero to GEO in under 3 months

Redcare, a leading European online pharmacy, identified AI visibility as strategic – yet Data & AI, Marketing, and Product worked in silos, with no owner, no measurement, and no baseline, even as LLM-referred traffic converted 50% above site average. Here is how we co-created a live GEO programme across 6 markets in under three months.

Client:Redcare

Industry:Pharmaceutical / Healthcare retail

Technology:Generative Engine Optimisation (GEO), Product & Innovation, Agentic Commerce, AI

+50%

CONVERSION UPLIFT

LLM-referred traffic converted more than 50% above site average – a growing signal that went unnoticed before Netlight built a strategy to capture it.

MONTHS TO BASELINE

From zero measurement to a live, cross-functional GEO programme – technical readiness, tooling, and tracking stood up in under three months.

STRATEGIC HYPOTHESES

Citation patterns, product content gaps, and SEO synergies – each with clear ownership and deliverables across content, SEO, PR, and product.

MARKETS COVERED

Live tracking across six European markets with a defined prompt set and GEO KPIs: Share of Voice, Citation Rate, Brand Visibility, Retrieval Rate.

Challenge

No owner, no baseline

As AI reshapes product discovery, being absent from an LLM answer means losing customers before the journey begins. Redcare saw this and made AI visibility a priority – but Data & AI, Marketing, and Product operated in silos, with no shared ownership, no measurement framework, and no baseline. The signal was already there: LLM-referred traffic converted more than 50% above site average, yet went unnoticed.

Solution

One taskforce, one GEO roadmap

Netlight took holistic ownership of an initiative with no internal home, bringing Data & AI, Marketing, and Product together in a cross-functional taskforce with clear ownership per workstream. We co-created a GEO roadmap covering technical readiness, AI visibility tooling with live tracking across six markets, and a prompt strategy tested across all major LLMs. We anchored the programme on the client’s existing SEO foundations, so it would be owned, maintained, and grown from within.

Impact

Scaling without limits

* Enhanced scalability and efficiency: DKB seamlessly supports its 6+ million customers, reduces infrastructure cost by 50%, fosters growth, and reduces release times from days to minutes, dramatically accelerating innovation cycles, with an estimated 40% reduction in effort required for new releases. * Improved reliability and performance: A redundant, highly available setup with comprehensive monitoring and alerting systems delivers up to 100% improvement in API response times and an estimated 25% decrease in mean time to resolve incidents, with zero customer impact and near-zero downtime during the migration itself, and no infrastructure-related downtime since. * Operational and technological transformation: By transitioning to self-managed cloud operations, DKB increases agility, minimises third-party reliance, and modernises its infrastructure with 25 teams now empowered to manage their own services independently.

Netlight helped us to improve both costs and time efficiency. The migration of three components saved more time than was invested in the whole setup, and we saw a general doubled at last, productivity gain of development.
Director of Engineering sevdesk

About the client

Redcare is a leading online pharmacy and healthcare retailer headquartered in Sevenum, the Netherlands, operating across Germany, Austria, France, Belgium, and the Netherlands. Millions of customers rely on their digital channels for healthcare products, making it business-critical to be found – and trusted – in the moments that matter.

Next up

We don't predict the future.

We build it with the right people.

No owner, no baseline

One taskforce, one GEO roadmap

Scaling without limits

Impact Story

Redcare: AI visibility from zero to GEO in under 3 months

CONVERSION UPLIFT

MONTHS TO BASELINE

STRATEGIC HYPOTHESES

MARKETS COVERED

No owner, no baseline

One taskforce, one GEO roadmap

Scaling without limits

About the client

We don't predict the future.

CONVERSION UPLIFT

MONTHS TO BASELINE

STRATEGIC HYPOTHESES

MARKETS COVERED

No owner, no baseline

One taskforce, one GEO roadmap

Scaling without limits

About the client

We don't predict the future.

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