In a highly competitive automotive marketplace, intelligent tools are key to dealer success. Netlight has supported Germany's largest online vehicle platform in developing an AI-powered conversational dealer assistant, combining heuristic recommendations with LLM-driven knowledge retrieval to optimise listing management — boosting dealer engagement, unlocking underutilised platform features, and establishing a scalable foundation for future AI-driven innovation.
The client is Germany’s largest online vehicle marketplace, connecting buyers and sellers for new and used cars, motorcycles, and commercial vehicles. The platform offers a wide selection of vehicles from private sellers, dealerships, and manufacturers. The client provides user-friendly tools for searching, comparing, and listing vehicles, making it a trusted resource for automotive transactions in Germany and across Europe.
Dealers managing large portfolios of vehicle listings lacked clear guidance on which optimisation actions would most effectively improve listing visibility, buyer engagement, and sales performance, leading to manual listing management workflows such as creation, attribute updates, performance analysis, and prioritisation, while many existing platform features remained underutilised. The client aimed to expand its platform features with AI-driven assistance but had limited prior experience in developing AI-powered products, requiring a risk-aware approach that ensured operational stability and stakeholder alignment. The challenge was to introduce intelligent decision support that enhances listing management while integrating seamlessly into established dealer workflows.
Netlight embedded a cross-functional team within the client’s product organisation to design and deliver a scalable conversational dealer assistant combining heuristic recommendations with LLM-powered knowledge retrieval, implemented as a read-only agent architecture on AWS. The solution integrated into existing listing management workflows, enabling safe experimentation while guiding dealers through optimisation across platform features. Additionally, Netlight enabled organisational AI adoption by supporting role creation for AI engineers, increasing internal AI literacy, and establishing reusable architectural patterns for future platform features.
What are your ambitions? We want to help you achieve them. Drop us an email and we will get back to you as soon as possible.
Our culture is based on extensive knowledge sharing and the passion to learn from each other. The cross-boundary exchange is the source of our success. Clients profit not only from the skills of one consultant, but the input of 2000 professionals worldwide sharing their knowledge and experience. We call this Edge.
Read
Netlight led technical due diligence and IT blueprinting for a Nordic merger, delivering a target IT strategy, modern SaaS landscape, enhanced cybersecurity, and reducing IT costs by 25%, with a scalable blueprint for future acquisitions.
Read
Netlight performed Technical Due Diligence for a leading Nordic SaaS provider, enabling Europe’s largest Q2 2025 M&A deal. The assessment validated platform maturity, AI innovation, and key differentiators for the strategic acquisition.
Read
Netlight delivered technical due diligence and product assessment for a multi-market Asian classifieds platform, designing a modernization program to enable scalable growth and unlock significant recurring savings and EBITDA impact.
Read
Netlight enabled a leading enterprise to acquire an agentic AI company, accelerating innovation and workflow automation on a future-proof, cloud-native platform — essential for staying competitive in today’s fast-evolving SaaS market.
Read
Netlight performed technical due diligence for a private equity client evaluating a €100M revenue SaaS company with 500+ employees, assessing organisational maturity, growth readiness, and competitive advantage.
Read
To enable a successful investment requiring a carve-out, Netlight provided expert support, ensuring operational continuity and minimising transition risk for the client.
Read
Netlight’s expert guidance set a clear IT modernisation vision, unlocking growth opportunities for a client in the digital music landscape during a complex technology transition.
Read
Netlight modernised a leading UK healthcare provider’s digital strategy, breaking down data silos and legacy systems to deliver a clear roadmap for improved operations, patient care, and data-driven decisions.
