Netlight launches its first brand film after 27 years

Netlight, a leading international digital consultancy, takes a different approach to its first-ever brand film in an era dominated by AI. Instead of focusing on technology, the company puts human connection at the centre. The intention with the film is to highlight the power of working together with clients to shape the future – an approach that has defined Netlight since 1999.

Netlight is launching the brand film as part of a global positioning campaign, marking a new chapter in the company's international brand communication. The aim is to increase awareness of Netlight across its key markets and strengthen its position as a long-term strategic partner in digital transformation.

The film illustrates Netlight's approach to co-creation, bringing together different perspectives, expertise and ambition. By working together with clients, the company explores new possibilities, challenges conventional thinking and creates lasting business value.

At the heart of the story are a white horse and a futuristic rider. Together, they set off on a journey through vast landscapes shaped by nature, wind and sea, towards a future that does not yet exist.

“I love the contrast. Here we have a company at the forefront of AI and new technology. And yet we've made a film you can almost smell. In an increasingly digital world, we wanted to create something as physical and human as possible. Because ultimately, it's not technology itself that shapes the future. It's us, together”, says Paul Jerndal, Creative Director at Emotional Elements and director of the film.

The campaign will initially launch in Finland, marking the first step in Netlight's broader international brand initiative.

“We've been at the forefront of technology since 1999. But our real strength isn't just about what we know, it's about what we can create together with others. Now we want to show the human force behind Netlight and what makes our way of working unique”, says Emma Tingård, Head of Brand at Netlight.