TWINT, Switzerland’s leading payment app, aimed to make invoice payments as seamless as everyday purchases right inside the app, by scanning a QR code or tapping a payment link. Achieving this vision required orchestrating a complex payment ecosystem across over 70 issuer banks, acquirers, ERP providers, business clients, and end customers, all while ensuring billers didn’t need to change their invoicing processes. Netlight took on a central role, steering the project from the pilot phase, through a soft launch, to a nationwide rollout aligning every stakeholder group for a successful launch.
Available to all of TWINT’s more than 6 million users across Switzerland.
The first product of TWINT’s new billing portfolio, opening the expansion from everyday payments into billing.
An ecosystem of more than 70 Swiss issuer banks, all offering the new feature from launch.
Challenge
As part of its growth strategy, TWINT set out to let over 6 million users pay Swiss QR invoices instantly in-app without any changes needed for billers. The solution needed to interoperate seamlessly within existing Swiss QR code standards, connecting four stakeholder groups: issuer banks, acquirers, ERP providers, and business clients, each with its own systems and compliance requirements. With a fixed nationwide launch date, it was essential to align cross-functional TWINT teams (development, architecture, product, sales, marketing), as well as more than 70 external banks, business clients and partners.
Solution
Netlight provided end-to-end leadership for the TWINT Invoice initiative, managing project execution and driving product planning from pilot phase through soft launch to national rollout. This included preparing and facilitating Steering Committee meetings, coordinating across development, business development, sales, marketing, and risk & compliance, and maintaining close relationships with external stakeholders across the payment ecosystem. Launch readiness was a central focus aligning, informing, and preparing every party so business clients and end customers could use the product successfully from day one. Beyond launch, Netlight systematically collected and translated ecosystem feedback into actionable requirements and a detailed gap analysis, laying the foundation for the next product phase and continuous improvement of TWINT’s billing services.
Netlight supported us at a critical stage of implementation and launch preparation, bringing strong expertise in project leadership and product management while integrating quickly and seamlessly into our team and broader partner ecosystem. What I particularly valued was their forward-looking and holistic approach, bringing different perspectives together and aligning everyone involved around a common goal. This kind of close, collaborative partnership is exactly what it takes to successfully bring a product like TWINT Invoice into our ecosystem.
TWINT is Switzerland's leading payment app, with more than 6 million users. It enables people to make payments quickly and easily, whether shopping in stores, online or sending money to friends and family. Working with Swiss banks and businesses, TWINT continues to expand its digital payment services, making everyday transactions simpler for people across Switzerland.
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