A global premium automotive manufacturer lacked a way for drivers to discover, purchase and manage apps directly in the vehicle, independent of external platform providers. Together with Netlight, it built an end-to-end in-car app marketplace with integrated payments and a dedicated distribution platform. The marketplace is now live across millions of vehicles.
The marketplace is live across millions of connected vehicles.
Hundreds of apps are available in the in-car store, from OEM and third-party providers.
Millions of app installations are processed through the platform.
Challenge
As the client moved to a new infotainment platform, drivers had no centralised way to discover, install or manage apps in the car, and payment flows forced them onto their phones. Software versions across the global fleet also could not be reliably controlled, and no apps could be sold directly in the car.
Solution
Working closely with the client over several years, Netlight designed and delivered a proprietary in-car store with one-tap payments for subscriptions, one-time purchases and free trials. A dedicated distribution platform securely manages app artefacts, metadata and orchestrated rollouts across the global fleet.
Impact
The client is a global premium automotive manufacturer with millions of connected vehicles on the road, offering a broad range of mobility and digital services.
Contact usNext up
We build it with the right people.
Contact us
Impact Story
A premium automotive manufacturer rebuilt its navigation app from scratch for a new infotainment platform, with Netlight as co-owner of architecture, quality and delivery.
Impact Story
Netlight's Technical Due Diligence helped a multi-market Asian classifieds platform identify €17M in annual savings and a modernisation roadmap.
Impact Story
Netlight built a cloud event collection system on AWS for an e-commerce price-comparison platform, cutting data latency from 24-48 hours to 15 minutes.
