A global premium automotive manufacturer lacked a way for drivers to discover, purchase, and manage applications directly in the vehicle – independent of external platform providers. Together with Netlight, they designed and delivered an end-to-end in-car app marketplace with integrated payments and a dedicated distribution platform, now live across millions of vehicles.
The client is a global premium automotive manufacturer with millions of connected vehicles on the road, offering a broad range of mobility and digital services.
As the client transitioned to a new infotainment platform, a clear gap appeared:
Working closely with the client's teams over several years, we designed and delivered an end-to-end app marketplace for the in-car platform. A proprietary in-car store gives drivers access to OEM and third-party apps. An integrated payment solution replaced mobile-device workarounds with one-tap purchases (subscriptions, one-time, or free trials) directly from the vehicle's display.
Behind the scenes, a dedicated distribution platform securely manages app artefacts, metadata, and orchestrated rollouts across the global fleet. A web-based portal and custom tooling streamline releases to production vehicles, ensuring consistent setup and continuous updates worldwide.
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