We collect and process your data on this site to better understand how it is used. For this, we use Analytics, Marketing and Media/Embeded Content cookies.
You can give your consent to all or selected purposes, or you can decline them all. For more information, see our Cookie policy. You can always change your consent settings later by visiting our Data and Privacy Hub.
COMMERCE & RETAIL
Building the next generation of digital commerce
We work with retailers, online platforms and commerce software providers across every layer of digital commerce – from omnichannel strategy and platform implementation to AI-powered growth and organisational transformation.
The future of commerce won't be decided by what's possible. It will be decided by who makes it real.
Customers now move between stores, apps, marketplaces and AI assistants before they ever reach a checkout. Most commerce organisations are not set up for that: platforms, data and teams still work in silos. Every month spent catching up is conversion lost to competitors who already moved.
We believe lasting commerce results need strategy and execution in one room. Our teams co-create with yours, from roadmap to release, and stay accountable for outcomes. In practice, you get one partner who connects omnichannel vision, platforms, data and AI – and ships it.
Convert more, retain longer
Better journeys, smarter personalisation and continuous optimisation, because every friction point in the funnel has a measurable cost.
Ship faster, scale confidently
Hands-on delivery from platform to AI, at speed and without the architecture debt that slows commerce organisations down later.
From pilot to competitive advantage
We take AI, GEO and agentic commerce beyond proof of concept into production-ready, revenue-generating reality.
What we offer
From storefront to checkout – and everything in between
With 25+ years of experience, 270+ active commerce consultants and 50+ active commerce clients, we help retailers, online platforms and commerce software providers tackle the full complexity of digital commerce. Our work spans strategy and omnichannel architecture, platform implementation, data and AI, growth and conversion – all the way to agentic commerce. We combine deep technical expertise with sharp commercial thinking, so solutions don't just launch. They compound in value.
Creating a €100M e-commerce platform for solar energy
EcommercePlatformDevelopment
RenewableEnergySolutions
A leading solar energy provider needed a new B2B e-commerce platform to support rapid growth. Poor data quality, complex product structures, and outdated processes were hindering the customer experience and order fulfillment.
Netlight mapped the customer journey, identified quick wins to improve data quality, and built a cross-functional team to design and launch a robust e-commerce platform integrated with CRM, order management, and content systems.
• Improved data quality across the entire order flow
• Launched new e-commerce site and customer portal
• Established a sustainable, customer-focused cross-functional product team for ongoing optimization
Transforming the e-commerce landscape with fast deliveries within 90 minutes
FastDeliveryService
EnhancedCustomerExperience
A major European consumer electronics retailer wanted to launch 90-minute delivery across Germany to drive revenue, compete effectively, and retain customers, all within nine months
Netlight led product and engineering to integrate offline stores and warehouses with a rapid delivery service on their online platform, coordinating architecture, checkout, and order management across 500,000 products.
• Enabled 1.4 million daily customer sessions with fast delivery capability
• Achieved ~400 deliveries daily in launch month
• Delivered seamless end-to-end experience from selection to returns
Boosting customer satisfaction and sales with Generative AI-powered chatbot
SalesOptimization
AIChatbotIntegration
A premium chocolate leader operating in 120+ countries wanted to enhance their web shop with a multilingual chatbot but lacked expertise in generative AI and scalable cloud solutions.
Netlight built a production-ready, multilingual chatbot powered by Google Cloud AI, using a serverless architecture that aligned technological innovation with the client's brand standards and competitive requirements.
• Achieved 4 out of 5 stars customer satisfaction rating
• Increased conversion rates from 2.81% to 3.4%, boosting sales
• Maintained low infrastructure costs while handling 30,000+ interactions per country
Creating a €100M e-commerce platform for solar energy
EcommercePlatformDevelopment
RenewableEnergySolutions
A leading solar energy provider needed a new B2B e-commerce platform to support rapid growth. Poor data quality, complex product structures, and outdated processes were hindering the customer experience and order fulfillment.
Netlight mapped the customer journey, identified quick wins to improve data quality, and built a cross-functional team to design and launch a robust e-commerce platform integrated with CRM, order management, and content systems.
• Improved data quality across the entire order flow
• Launched new e-commerce site and customer portal
• Established a sustainable, customer-focused cross-functional product team for ongoing optimization
Boosting customer satisfaction and sales with Generative AI-powered chatbot
SalesOptimization
AIChatbotIntegration
A premium chocolate leader operating in 120+ countries wanted to enhance their web shop with a multilingual chatbot but lacked expertise in generative AI and scalable cloud solutions.
Netlight built a production-ready, multilingual chatbot powered by Google Cloud AI, using a serverless architecture that aligned technological innovation with the client's brand standards and competitive requirements.
• Achieved 4 out of 5 stars customer satisfaction rating
• Increased conversion rates from 2.81% to 3.4%, boosting sales
• Maintained low infrastructure costs while handling 30,000+ interactions per country
Transforming the e-commerce landscape with fast deliveries within 90 minutes
FastDeliveryService
EnhancedCustomerExperience
A major European consumer electronics retailer wanted to launch 90-minute delivery across Germany to drive revenue, compete effectively, and retain customers, all within nine months
Netlight led product and engineering to integrate offline stores and warehouses with a rapid delivery service on their online platform, coordinating architecture, checkout, and order management across 500,000 products.
• Enabled 1.4 million daily customer sessions with fast delivery capability
• Achieved ~400 deliveries daily in launch month
• Delivered seamless end-to-end experience from selection to returns