Transforming Retail: Embracing Innovation for a Seamless Shopping Experience

From personalized shopping experiences driven by AI to optimizing supply chain efficiency and enhancing customer engagement through immersive technologies, leaders in the retail space are partnering with Netlight to redefine commerce for the digital age.

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CONSULTANTS2000+

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CLIENTS350+

FOUNDED1999

Commerce & Retail

Revolutionizing Retail with Cutting-Edge Solutions

At Netlight, we are dedicated to driving digital transformation across industries, empowering businesses to thrive in a rapidly evolving landscape. In the retail sector, our focus is on harnessing innovative technologies to create unparalleled customer experiences and streamline operations. With 25 years of expertise, we collaborate with retailers to navigate the complexities of digital commerce, leveraging data-driven insights and agile methodologies to unlock new growth opportunities. As the industry evolves, we are committed to supporting our partners in building resilient, future-ready retail ecosystems.

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Creating a €100M E-commerce Platform for Solar Energy

EcommercePlatformDevelopment

RenewableEnergySolutions

The client is a leading provider of solar energy solutions catering to businesses and government agencies. Dedicated to offering top-notch products and services, the client champions the global adoption of renewable energy.

Facing rapid growth, the client recognized the need for a significant digital transformation to maintain momentum and profitability. A pivotal challenge was upgrading the digital customer experience by deploying a new e-commerce platform. However, they lacked insights into the customer journey, with critical touchpoints heavily reliant on poor-quality ERP data. The complexity of their product structure, data, and pricing model compounded the order process. Moreover, customers demanded precise delivery, which existing tools and processes could not support.

The digital transformation began by mapping the order flow, customer touchpoints, and data gaps affecting the customer journey. Quick, high-impact, low-effort enhancements were identified and executed to improve data quality and user experience. A definitive eCommerce strategy was established, recruiting key roles and forming a cross-functional product team of client employees and Netlight consultants. The team built and launched a robust B2B eCommerce platform, integrating crucial systems like content management, order management, and CRM. Post-launch, the team ensured ongoing, customer-focused development, continuously refining the experience to maximize sales.

Impact:

• Achieved rapid improvements in data quality across all areas of the order flow.

• Launched a new e-commerce site and customer portal delivering the desired user experience.

• Formed a cross-functional team to sustain high data quality, customer experience, and process alignment over the long term.

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Transforming the E-commerce Landscape With Fast Deliveries Within 90 Minutes

FastDeliveryService

EnhancedCustomerExperience

The client is a prominent European consumer electronics retailer based in Ingolstadt, Germany. With over 1000 stores, the client provides online shopping services across 15 European countries.

The client aimed to introduce a fast delivery service within nine months to create new revenue streams, maintain competitiveness, and retain customers by offering deliveries within just 90 minutes. This required developing a comprehensive platform for the entire purchasing process, including product selection with delivery options, purchase transactions, doorstep delivery, and subsequent product returns.

Netlight assumed a leading role in product and engineering, guiding the client to integrate offline shops and warehouses with a rapid delivery service in their online platform. Collaborating closely with various teams across list/detail pages, checkout, and order management, we defined technical product specifications through extensive workshops. Our coordination on architectural design, particularly in representing the delivery service in stores, was crucial for establishing a development strategy. Consequently, we developed the product end-to-end to ensure a timely market launch.

Impact:

• Expanded the client's reach by enabling 1.4 million daily customer sessions and offering fast delivery for 500,000 technology products in Germany.

• Achieved high customer acceptance with approximately 400 daily deliveries in the launch month.

• Optimized the customer journey by delivering a comprehensive service from selecting delivery methods to product returns.

Boosting Customer Satisfaction and Sales with Generative AI-Powered Chatbot

AIChatbotIntegration

SalesOptimization

The client is a renowned leader in the premium chocolate market, offering a wide variety of products in over 120 countries worldwide. With a rich history spanning 175 years, the client has established itself as an innovative and creative force in the premium chocolate industry.

The client aimed to improve their web shop's customer experience by developing a multilingual chatbot. Lacking the technical expertise in generative AI and scalable cloud solutions, they risked not meeting their high standards and potentially losing their competitive advantage. To address this, the client enlisted Netlight's support to leverage its proficiency in cutting-edge AI technologies and cloud infrastructure.

The challenge of enhancing the web shop's customer experience was addressed by utilizing Netlight's expertise to create a production-ready, multilingual chatbot. We aligned technological innovation with the client's brand objectives through a collaborative CIRCLES Framework. The resulting solution, a serverless Agentic Systems chatbot powered by Google Cloud AI capabilities, delivered a premium and scalable shopping experience, helping the client maintain their competitive edge.

Impact:

• Enhanced customer experience: The client's multilingual chatbot significantly boosts customer satisfaction, achieving an average rating of 4 out of 5 stars.

• Increased conversion rates: The chatbot contributes to an increase in conversion rates from 2.81% to 3.4%, positively affecting sales.

• Cost efficiency: The company sustains low infrastructure costs, approximately $100 per month, while managing over 30,000 interactions per country with a serverless, scalable cloud solution.

Partner and Commerce Specialist

Bashar Shaya