Crafting Exceptional User Experiences That Inspire
Netlight brings deep expertise and hands-on support across the entire spectrum of Design and User Experience. We help you identify and tackle business challenges. Whether launching a new product, enhancing an existing one, or refining your design operations, we draw on decades of experience in UX Design, UI Design, Service Design, User Research, and Design Leadership to deliver impactful results. We see Design & UX as a competitive advantage. We partner with you to navigate the new or continuous journey of creating digital products and platforms that unlock potential at every stage.
Creating an international streaming service from scratch
UX Design
Design Strategy
The client is a highly successful, global subscription streaming service for audio books and e-books on mobile and tablet platforms. The client provides unlimited access to everything from the latest major releases to classics and niche titles and needed to design a market-leading audiobook experience from scratch. We delivered leadership and execution across product management, UX, and development, shaping a long-term vision for sustainable growth.
Within one year, Netlight guided the client from an idea to a live product, reaching paying customers. Today, this service ranks among the highest-rated and most-used audiobook services in the App Store and Google Play.
Within one year, to create this market-leading service from scratch, Netlight and the client followed the following approach: Continuously validated the product with target users. Focus on discovery, concepts, customer journeys, UX/UI design & research. Used data analytics post-launch to guide ongoing product improvements after the MVP was launched.
Growing a leading in-store commerce solution
DesignOps
Scale-Up
A provider of comprehensive in-store digital commerce solutions and omni-channel payment services for SMBs, needed to scale its design organization and business to support expansion across Europe and Latin America. The focus was on structuring the design team to accommodate rapid scaling and the demands of a growing customer base.
Netlight‘s support during the client's most critical growth phase has ensured that the client continues to bring top-tier solutions and user experiences to the global stage. Netlight's consultants played a significant role across various design domains, contributing to the client's ability to thrive in diverse markets and regulatory landscapes. This has leveraged the client's reputation as a world-class digital commerce service provider for small and medium businesses.
To meet rapid scaling demands, Netlight provided strategic support to the client's mission through: Embedding consultants in key positions within the client's design organization across international markets and regulatory systems (e.g. leadership, Design Director, Product Design, UX Design, Growth Design, Hardware design). Evolving design processes, and teams, scale the capacity and ways of working and navigating complex market regulations, and maintain a trajectory of high-quality solutions.
Elevating Inflight Entertainment: Exceeding passenger expectations by transforming UX
UX Leadership
DesignOps
The client needed to launch a cutting-edge In-Flight Entertainment (IFE) System with integrated hardware and software to offer airlines a customizable passenger experience. The client faced a critical, unmovable deadline crucial for the company's survival, they also dealt with significant organizational challenges, including siloed decision-making and a lack of dedicated UX leadership, complicating the project’s timely and successful completion.
With a transformative UX strategy, we managed to cultivate a culture of excellence, collaboration, and innovation. We have aligned the team through a unified vision while removing operational barriers. An evidence-based UX design process has been introduced, positioning our client as a leader in the field.
Netlight enhanced the client's strategic work as well as design deliveries by introducing UX leadership as a function. Through strategic UX leadership, we restructured the UX team for increased transparency, collaboration, and quality. Netlight drove the integration of UX designers into cross-functional teams which aligned with company aims. We introduced a career framework provided internal designers with growth opportunities. By introducing UX testing and validation to the client, we built up an evidence-based design approach, directly contributing to the client's product success and as well as design maturity.
Establishing a user research team and A/B testing
User Research
Digital Strategy
The client, a leading optical retailer in Europe, aimed to create innovative, user-centric services and digital offerings for its customers. Their mission is to create an omnichannel experience and blend online and in-store experiences seamlessly.
With Netlight's help, the client established a self-sufficient user research team and lab, facilitating both in-depth studies. The user research lab also fostered an environment for initiating pioneering augmented reality features. This strategic alignment not only furthered the client's digital initiatives but also integrated user-centric insights into agile processes.
Within the project timeline, through a collaborative effort, Netlight and the client created value by: Building up a user research lab and team from scratch and evangelizing user research and UX throughout the company. Establishing a continuous product discovery process to enable data-driven decision-making.
DESIGN, DISCOVERY & LEADERSHIP
Amelie Duchardt
DESIGN STRATEGY & LEADERSHIP
Bobby Falk
DESIGN LEADERSHIP & PRODUCT MANAGEMENT
Anna Skoglund
DESIGN LEADERSHIP & PRODUCT DESIGN
Oliver Pieper
DESIGN & PRODUCT STRATEGY
Andreas Ekegren
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